LIDL

Lidl, a leading European supermarket chain, recently sponsored one of the biggest shows in Ireland to showcase its Deluxe range product line. The program, Gogglebox: Ireland, features real families and friends from around the country reacting to television programs from the comfort of their own homes.

The Ask: Create a series of stings to promote the low-cost supermarket’s (often overlooked) Deluxe range product line.

The Idea: Make Lidl deluxe range the star of the show by bringing it into the living rooms of real people. Leveraging the humor, personality and setting of Gogglebox, show real families, not actors, in their homes in family situations we all recognize.